Our Products
At ABC15, we're proud to offer a wide array of products to suit your advertising needs. Using the products below, our team will create a customized plan to help you achieve your business goals.
TELEVISION COMMERCIALS
What is it? Television advertising is a great way to grow brand awareness and drive sales for your business. No other form of advertising has the longevity and power to influence consumers.
Benefits:
- We’re cost effective with a proven track record of success for all clients, even on limited budgets.
- Programming options include local ABC15 News, ABC Network Programs, Sonoran Living, Arizona 61, Syndicated Shows and Antenna TV.
- You have the ability to choose which format best suits your message, including :15, :30, :60 and :90 second commercials.
- ABC15 has full-production capabilities to create your unique message.
SONORAN LIVING
What is it? Hosted by Terri Ouellette and Heidi Goitia, Sonoran Living is the Valley’s original and longest-running local lifestyle program, focusing on providing our viewers with informative and useful content about your business. Watch segments here!
Benefits:
- Sonoran Living is a marketing-friendly show dedicated to delivering results for its advertisers and their products.
- We can extend the reach of your segment on our digital platforms, including our website, YouTube channel and Sonoran Living Facebook page.
OTT STREAMING ADVERTISING
What is it? Did you know: More than 80% of households have a streaming subscription. OTT (Over-The-Top) advertising reaches viewers as they stream movies and shows on their connected TV screens. This allows us to target with precise geographical and demographic targeting, so your ads are only shown to people most likely to be interested in your business. See more
Benefits:
- 98% completion rate – maximizing the chances of a potential customer responding to your call to action.
- Transparent placements and robust reporting means you’ll know exactly where your ads are running.
- Our direct partnerships with streaming providers, place your ad in premium content.
SOCIAL MEDIA POSTS/VIDEO
What is it? This is more than just social media advertising. It’s your chance to align your brand with organic posts on Facebook, Instagram and Twitter to reach ABC15’s social following of more than 1.6 million people. This is reach and engagement you can’t buy anywhere else! ABC15 sponsored Facebook posts reach over 8 0,000 people on average.
Benefits:
- Reach ABC15 social media followers organically. ABC15 gets thousands of interactions on our social media posts every day, and this is your chance to be part of that.
- Distribute special offers/coupons to drive business.
sweepstakes
What is it? Use ABC15’s powerful contesting platform to drive engagement with online users, drive website traffic, and build a database of email addresses for ongoing customer engagement.
Benefits:
Build an email database for remarketing and ongoing consumer engagement.
Distribute special offers/coupons to drive business.
EMAIL MARKETING
What is it? This is your chance to reach ABC15’s exclusive email list of more than 120,000 people. If your business has an offer or event coming up, this is the perfect resource to get the word out! We also offer a targeted email option to make sure you’re reaching the perfect audience.
Benefits:
- Our high-quality email list is made up of ABC15 followers who signed up for offers and deals from local businesses.
- Distribute special offers/coupons to drive business.
HIGH-IMPACT, DISPLAY AND VIDEO PREROLL ADVERTISING
What is it? Reach our valued audience on our digital platforms through high-impact, display and video advertising. As our web users navigate ABC15.com and engage with content, they will also see your ads that are placed throughout the site.
Benefits:
- Reach ABC15.com's 1.9 million monthly unique visitors across all screens.
- We offer highly customizable targeting, including demographic and geo-targeting.
Video AND DISPLAY ON Scripps Targeted Networks
What is it? We provide the ability to buy display and video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, and optimization. Therefore, simplifying the process of advertising while maximizing every dollar spent!
Benefits:
By utilizing the Open RTB (Real-Time Bidding) Marketplace, Scripps is able to lower effective CPMs for identical sites.
Scripps partners with premium and transparent inventory sources, assuring brand safety for advertisers.
You are able to target the right customer at the right time in the purchase funnel, which drives results.
SEARCH ENGINE MARKETING
What is it? Search engine marketing (SEM) will increase your visibility in search engine results pages (SERPs) through paid advertising on search engines. ABC15 is an Adwords Certified and Google Premiere SMB Partner. We work directly with Google so you get the most tailored experience.
Benefits:
- When potential customers are searching for your services, you can be found at the top of the search results with customized messages based on keyword searches.
- 92% of consumers utilize a search engine during their purchase process.
Google Display Network (Audience Extension)
What is it? GDN is a group of more than two million websites, videos, and apps where your display ads can appear. GDN sites include YouTube, Gmail, and more than a million Google web display partners. ABC15 works directly with Google so you get the most tailored experience.
Benefits:
Use multiple ad formats like text, image, rich media and video to reach potential customers.
Ability to reach consumers higher up in the sales funnel as they are in the research stage, and drive awareness and consideration for the advertiser's service or product.
Massive scale and highly measurable performance.